Sustainable Finance

Keeping Fossil Fuels in the Ground

In order to reach the goals of the Paris Agreement and avert dangerous climate change and environmental degradation, 4/5 of the known fossil fuel reserves must remain in the ground. Yet, the existing financial system is driving and supporting the production and consumption of fossil fuels to unsustainable levels.

Sustainable Finance supports interventions that aim to shift both public and private financial incentives and flows (such as investments, subsidies, taxes, regulation, etc.) away from fossil fuel production and consumption and onto a pathway compatible with the Paris Agreement. Priority regions are Europe and South-East and East Asia.

Sustainable Behaviour

Mainstreaming low-emission living

Household consumption accounts for 72% of global greenhouse gas emissions, which makes the transition to sustainable lifestyles an essential part of tackling climate change, especially in high income countries. There is a significant and largely untapped potential for rapidly reducing demand for energy and resources through behaviour changes.

Sustainable Behaviour supports interventions that develop and disseminate narratives incentivizing sustainable behaviour and lifestyles, and that counter narratives incentivizing unsustainable behaviour and lifestyles – with advertising and the advertising industry as the central focal point. The geographical priority is developed economies.