Programme Areas


Programme Areas

KR Foundation currently has two programme areas: Sustainable Behaviour and Sustainable Finance. Read more about the programme areas below.


Sustainable Behaviour - Catalysts for Change

Sustainable behaviour is a critical, yet often overlooked aspect of climate mitigation. Both bottom-up and top-down initiatives show that there is huge potential for reducing emissions through mainstreaming low-impact living – through policy tools, innovative communications, changing cultural norms and shifting choice architecture to facilitate the normalisation of sustainable behaviours.

Compliance with the Paris Agreement implies reducing consumption-based emissions to a per capita lifestyle footprint of approximately 2.5 tonnes of Greenhouse Gas Emissions by 2030, and 0.7 tonnes per person by 2050 (Ref: IGES, 2018). This has profound implications for the need to transform our way of living and organising our societies.

KR Foundation prioritises evidence-based, experimental proposals that have the potential to rapidly scale up both the ambition level and impact of work towards truly sustainable behaviour. The Foundation seeks to work with organisations that recognise the true scale of the challenge of “one tonne living”.

KR Foundation works in the following three areas:

Initiating transformational communications
Effective, evidence-based communication strategies are needed to normalise profoundly different ways of living: lifestyles that do not cause climate change or environmental degradation. KR Foundation seeks highly ambitious proposals that result in deep and rapid mindset shift towards acceptance of the realities of low-emission living.

Promoting policy acceptance for transformational change
KR supports evidence-based projects that aim to mainstream policies for consumption-based emissions reductions. There is a need to normalise discussions about deep and rapid shifts (and in some cases, reversals) in policies that influence our consumption patterns and levels. The Foundation also supports projects based on active citizenship to promote policies that encourage sustainable ways of living.

Creating social norms for sustainable behaviour
In order to reach consumption emissions of 0-1 tonnes per person by 2050, as implied by the Paris Agreement, a transformation is required in the way we live and the products and services we consume – particularly in developed countries. KR supports evidence-based projects with the potential to rapidly scale up experiments in low-emission living, aiming towards mainstream societal implementation of one-ton lives.

In the sustainable behaviour programme area, KR Foundation does not accept proposals relating to:

  • Sustainable production and business models, including circular economy
  • Labelling and consumer information campaigns
  • Sustainable diets or behaviour change focused exclusively on food
  • Waste management, including plastic waste
  • Forests, including conservation, afforestation, and reforestation
  • Agriculture, including agro-ecology and soil carbon sequestration
  • Indigenous cultures

Please note that KR Foundation’s general criteria for funding also apply to the sustainable behaviour programme area.

To submit an application within our Sustainable Behaviour programme area, please follow our 3-step application process.

Contact: Programme Manager Kate Power


Sustainable Finance - Keeping Fossil Fuels in the Ground

In order to avert dangerous climate change and environmental degradation, most of the known fossil fuel reserves must remain in the ground. Yet, the existing financial system is driving the production and consumption of fossil fuels to unsustainable levels.

KR Foundation focuses on addressing the root causes of climate change. Within sustainable finance, this means supporting interventions that aim to shift financial incentives (such as investments, subsidies, taxes, regulation, etc.) away from fossil fuel production and consumption and onto a pathway compatible with the Paris Agreement’s target of keeping global warming at well-below 2 degrees.

Please note that KR Foundation’s general criteria for funding also apply to the Sustainable Finance programme area.

To submit an application within our Sustainable Finance programme area, please follow our 3-step application process.

Contact: Programme Manager Alexander Ege