Program Areas

Program Areas

KR Foundation currently has two program areas: 1. Sustainable Behaviour and 2. Sustainable Finance.

1. Sustainable Behaviour – Catalysts for Change

There is growing awareness that current levels of material consumption are destabilizing the climate and degrading the environment. However, progress on promoting sustainable ways of living has been slow. The norms and practices of mainstream society often facilitate unsustainable consumption, and this is reinforced by policies, infrastructure and discourse that tend to promote high-impact lifestyles.

KR Foundation focuses on addressing the root causes of climate change: within sustainable behaviour, this currently means supporting strong sustainability interventions that significantly reduce consumption impacts, whether through addressing culture, infrastructure or policies. The program area also focuses on interventions that strengthen our common intrinsic, benevolent values, in ways which promote pro-environmental mind-sets, behaviour changes and active citizenship.

Projects funded in this program area should have the potential to quickly reduce the impacts from consumption that exceeds planetary boundaries, by shifting society away from high-impact behaviour, or influencing the determinants of unsustainable ways of living. Projects may also focus on the positive role that citizens and communities play in mitigating climate change, for example through communicating the possibilities for positive change.

KR Foundation invites proposals within the following three areas, which are perceived as important catalysts for change towards sustainable behaviour:

  • Initiating transformational communications
    Climate change communication must reflect the urgency of the situation while also inspiring action – from individuals, governments, businesses and all actors in society. KR Foundation supports work that communicates the current status of ´inconvenient truths´ about climate change in a way that builds efficacy and empowerment, as well as communicating the targets, visions, norms and policies that will move society towards a sustainable future.
  • Promoting policy acceptance for transformational change
    KR Foundation supports work that increases support for strong policy-making on sustainable behaviour. Effective policy tools for significant behaviour change may sometimes be viewed as radical or unpopular; there is a need to build enthusiasm for strong policy implementation, with the public and key institutions. Knowledge brokerage – based on the extensive social sciences evidence base for increasing policy acceptability – can bring together policy makers, researchers and practitioners, in order to co-create solutions and raise ambition levels within the field of sustainable behaviour.
  • Creating social norms for sustainable behaviour
    The current culture in many societies promotes high-impact lifestyles. KR Foundation supports work that aims to shift social norms so that low-impact ways of living move into the mainstream. Disrupting the status quo and facilitating truly sustainable consumption practices is also essential for avoiding rebound effects which undermine the efficacy of efficiency improvements.

In the sustainable behaviour program area, KR Foundation does not accept proposals relating to:

  • Sustainable production and business models, including circular economy
  • Labelling and consumer information campaigns
  • Sustainable diets or behaviour change relating to food

2. Sustainable Finance – Keeping Fossil Fuels in the Ground

In order to avert dangerous climate change and environmental degradation, part of the known fossil fuel reserves must remain in the ground. Yet, the existing financial system is driving the production and consumption of fossil fuels to unsustainable levels.

KR Foundation focuses on addressing the root causes of climate change: within sustainable finance, this currently means supporting interventions that aim to shift financial incentives (such as investments, subsidies, taxes, regulation, etc.) away from fossil fuel production and consumption.

KR Foundation invites proposals for activities aimed at keeping fossil fuels in the ground. Such activities could be related to:

  • Stranded assets and un-burnable fossil fuel reserves;
  • Financial incentives to keep fossil fuels in the ground;
  • Strategic communication around the need for keeping fossil fuels in the ground;
  • The role of private investors in reducing funding for fossil fuel companies;
  • International agreements on phasing out fossil fuel subsidies in G20 and other fora;
  • The role of fossil fuel subsidies in trade agreements;
  • The role of public finance that directly or indirectly supports fossil fuel production and consumption.

For proposals focusing especially on coal finance, please contact the Foundation’s Program Manager for Sustainable Finance prior to submitting a proposal.

Please note that KR Foundation’s general criteria for funding also apply to the Foundation’s program areas.