The climate crisis is already affecting millions across the world. Scientists have sounded the alarm. Last fall, the UN released an IPCC report calling for transformative political and structural change paired with major shifts in sustainable behaviors that, together, will put our globe on a sustainable emissions pathway. The report brought attention to the vast and growing gap between the pressing need for action and the speed at which sustainable behaviors, social norms, politics, and infrastructure changes are being taken up. Following the report, the youth movement emerged with captivating, authentic messages of urgency, action, and intergenerational responsibility. This highly visible and increasingly powerful movement is calling on adults and world leaders to step up and take bold action on climate. Our Kids’ Climate is responding to that call.

Our Kids’ Climate brings together a global network of climate-parent leaders and organizations in a call for bold climate action. Our Kids’ Climate is rapidly growing and now consists of 50 groups from eighteen countries: Australia, Brazil, Belgium, Canada, Finland, France, Germany, India, Italy, New Zealand, Nigeria, Norway, Peru, Spain, Sweden, Switzerland, the UK, and the US.

The Our Kids’ Climate global campaign has the following goals: 1) leverage the power of the parental frame to motivate deep commitments to climate action, 2) amplify the parent narrative and frame it as a response to the call to action from the powerful youth movement, 3) inspire and engage parents to organize in their own communities, and 4) deepen and expand our global network of climate-parents organizations. Utilizing the power of legacy, the Our Kids’ Climate’s global campaign will be united around a call to parents everywhere to act to protect the children we love from climate breakdown.

Our Kids’ Climate is current led by climate-parent leaders from DearTomorrow (US) and Föräldravrålet (Sweden). In addition to traditional leadership development and organizing strategies, the campaign utilizes the power of legacy, applies best practices in climate communications and behavior science, and emphasizes creative practices such as storytelling, art and other cultural practices.

Grantee:
DearTomorrow

Project:
Our Kids’ Climate Global Campaign

Programme Area:
Sustainable Behaviour

Grant:
DKK 3,000,000

Year:
2019-2021