Reframing the economy
Changing the discourse, values and norms attached to economy and prosperity plays an important role in tackling the root causes of climate change and environmental degradation. To reach a truly sustainable global society, we need to conceive of the economy in a different way – moving away from unhelpful economic ideals that have prevailed for decades, towards those conducive to a sustainable economy that serves our collective needs.
In early 2018, in collaboration with the FrameWorks Institute; Public Interest Research Centre; and New Economics Foundation, New Economy Organisers Network (NEON) produced the eye-opening report ‘Framing the Economy’. This UK-based research examines the public’s existing conceptions of the economy and presents two recommended alternative understandings, which function as effective strategies to change mindsets. NEON will now establish these alternatives as shared principles for a new economy at an international scale.
The project will build and operate through a network of thought leaders, journalists, communicators and civil society groups, providing a unique space and resources for sharing lessons about framing key issues and coordinating research-based solutions. These key provisions will boost civil society’s capacity to communicate a new, consistent economic narrative focusing on collective care and environmental sustainability.